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Poll-Results-your-favourite-device-RECWe provide marketing for real estate agents. As a professional Realtor you know that marketing is vital if you want to succeed in the real estate industry. There are many companies that provide different marketing tools and strategies. However, very few of them actually do the work for you, they provide platforms and tools, but you as the real estate agent have to do the work of providing content, or sending out emails or customizing a video for your own use etc. This is how we are different, all of our campaigns, online, by phone, by mail are all custom made for each Realtor by us and implemented by us, thereby making us a true turn-key service. We don’t just say: “here is an email template, put in your own details and send it to your clients”, we actually put the email together, send it out to your book of business and send you a copy so you’ll know what we’ve done. It couldn’t be any easier for you!

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Regularity: Think of this analogy. If we were to throw six balls at you at once, you probably would not catch any of them. If, however, we threw those same six balls to you over one minute, one every 10 seconds, you would catch all of them, we will have retained your attention for 1 minute and you will remember something about the balls and us. That’s one of the secrets to effective marketing, it has to be regular! Our implemented marketing system means that we will be contacting your own database of clients and new ones on a regular basis for you, not just in sporadic bursts.

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Easy: To do effective regular marketing takes time – your most precious asset, not just in business but in life. Do you as a Realtor have time to put together an effective marketing strategy, implement it on a regular basis, review the results and adapt your strategy to constantly improve it? If it is not easy to do you will eventually not do it. So we will do the heavy lifting on your behalf. You will never have to think about marketing again, other than “Wow my marketing is awesome and is working like a dream!”

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Solid Content: How many Realtors, if they were being really honest, know what is good content for marketing material? Should you show your fees, your previous successes, your professionalism, or copy other people’s ads? The answer actually depends on: “WHO are you marketing to?” we’ll get to that later in ‘Focus’. We have years of marketing experience and will fine tune your message.

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Unparalled Media: All Realtors know that it’s no longer sufficient to depend on just one form of marketing, you have to send your message and be present across different media to ensure maximum exposure. You need to have a website, and be active on Facebook, and twitter, etc but you should also use the more traditional methods of phone and printed matter. To have a comprehensive marketing strategy you will need to use all these marketing avenues. We will do it all for you, we will make regular phone calls, send regular printed newsletters, maintain your online presence etc, all to maximize your exposure.

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Laser Focus: Who you are marketing to is so critical. People today are overwhelmed with information, while at the same time they have become more savvy about where and how to obtain their information. You may put a poster at a bus stop and hope your message finds the right people, but this form of marketing can be very wasteful. We know the real estate business and we know your clients’ wishes and requirements. We know how to target the right audience with the right message, and how to exceed their expectations.

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Timing: At the end of summer when the real estate market in most areas begins to pick up you may think: “OK, this is a good time to do some advertising”, but what about the rest of the year. People who want to sell their house start the decision making process months before they actually put their house on the market. You need to be in their field of vision when that process is happening not at the end of it. Our regular, frequent campaigns, online, by phone, and by mail, ensure that you remain in the forefront of the consciousness of your own clients and that we approach new clients in a timely manner.